My Audience and How To Address Them

My target audience for my music magazine is teenage Alternative Rock fans. It has been like this since the beginning of my planning, back to my initial idea of doing an Alternative Rock magazine. I think that my magazine looks like it showcases for a teenage audience, but that doesn't mean that older people cannot have it as well. The look of the pages show a more mature style than I had initially intended, but I still think that my magazine aims towards teenagers.

My finished magazine appeals to my target audience in a number of ways:

• The writing style: the mostly informal type of writing appeals to a younger audience; it's playful and fun and similar to how many teenagers talk.
• Freebies: the free posters endorse the magazine. Teenagers would rather buy a magazine with free posters in it than by the poster separately.
• The artists: my magazine features many different artists and this pulls in readers who are fans of those artist; this also makes it more likely for them to read the rest of the magazine and enjoy other bands so they buy them in future in the magazine.
• Images: using plenty of images helps to attract readers as people often prefer more pictures over text.
• House style: the style of the magazine is also what attracts the reader - the black and white main colours help provide a background for any other colour and that makes it more attractive.