The reason I am choosing Bauer to publish my magazine is because they offer the right target audience for my music magazine. They already have music magazines such as Q, Kerrang! and MOJO and especially Kerrang! has a similar target audience to my music magazine. Bauer has a publishing turnover of £1.77 Billion which shows how big their market is. Not only do they hold some of the biggest music magazines around at the moment (Q, Kerrang!) they also have a broad variety of other types of magazine which shows the broad target audience they have.
As mentioned before, Bauer publish music magazines such as Q, Kerrang! and MOJO. Kerrang!, that specialises in Rock Music, is the closest in similarities to my own magazine and the target audience is very similiar. Like my magazine, Kerrang!'s target age audience age range is similiar to mine in that it targets teenagers and young adults, around 16 - 24 years of age.
On the other hand, IPC Media also offers relevant music magazines such as NME and Uncut. However, both of these magazines are general when it comes to genre - NME features new big time artists and Uncut features timeless music. Neither of these connect well enough to the target audience my magazine is aimed at. IPC Media also produces less variety of magazines than Bauer; this gives Bauer a wider audience.
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